From January to August 2013, Chinese visitors have contributed to 133,410 guest bed nights in Sweden which has broken the record once again. According to Visit Sweden, in the last three years, the bed nights consumed by Chinese citizens (Hong Kong included) have increased by 92%.
The newly released tourism law by Chinese National Tourism Administration (CNTA) in October 2013 may have contributed to the overall volume of domestic & outbound travel. Scandinavian tours are however said to be one of the least affected. Nevertheless, considering the long term effect, this may provide a positive improvement. Visit Sweden will help and educate the Swedish tourism suppliers to adapt to such change.